They might even be playing on nostalgia. Not explicitly, but Tylenol has been around for years. It's a name you can trust. So when you have back pain or a killer headache you could go and get the generic stuff, but are you sure they are really going to get the job done? After all, Tylenol has been at this for years while those generic companies have only been on the scene for a relatively short time. While Equate has yet to prove itself as something that can stick around, Tylenol has stood the test of time and has year in and year out been there for you, your family and every headache that has come your way.
That's the thing. It's just Tylenol. There is only one ingredient in there: Acetaminophen. It's not like Burger King trying to replicate the Big Mac but they can't find that secret ingredient, it's just taking everything that Tylenol has employed and offering it for a lot cheaper. Yet, that name goes a long way, and the comfort that people feel when they are purchasing the name brand medication goes a long way for drug companies like Tylenol.
So what about us? As Christians we have put our faith in the only one who is able to help us, who gives us comfort and protection. The best part: we don't have to pay anything for Him. Christ paid the price already. All we have to do is accept the gift. Romans 6:23 says, "For the wages of sin is death, but the gift of God is eternal life in Christ Jesus our Lord." We don't have to shop around for those generic Gods that we think will do the job. (Spoiler!!! They don't). We have the one and only God here for us and all we have to do is say, "yes."